A Beginner's Guide to Branding and Design on Social Media

Determine your niche aesthetic

Instagram and other platforms are filled with companies trying to make a space for themselves on the internet. One of the first steps to design and branding is determining your unique aesthetic to make your brand stand out from the others. In your branding are you going to use loud, vibrant colors and a very bold design or are you going to create a soft, chic, and sophisticated vibe by using elegant fonts? Before you begin designing graphics for your company, you need to determine what your aesthetic is going to be then stay consistent with it.

Keep it simple

One of the biggest mistakes companies use in branding is overwhelming their audience with too much information and designs on one graphic or post. Even if your brand aesthetic is more bold and in-your-face, do not be afraid to use white space as your friend. By keeping your graphics that you make for social media simple and clean, people will have a much easier time reading it and pulling out the key takeaways. If you have more information to share in a post, try directing customers to the website through a link for them to get more information or create an Instagram highlight for that subject. In today's age, people are already very overwhelmed with information, so draw them in by keeping things simple.

Hire someone if you feel overwhelmed

There are numerous social media experts as well as graphic designers for hire that can help take the burden of branding and design on social media off of your shoulders. With social media evolving at a rapid pace, it can be overwhelming to try and stay on top of current trends while effectively marketing your company. If you need help in branding your company on social media, hire someone to help you get started and provide specific feedback to make your branding as effective as possible.