A Beginner's Guide to Branding on Instagram

So... you've created an incredible new company or brand, but now it's time to market your company on Instagram and you are feeling overwhelmed? No worries, we've got your back. We have curated the top three essential tips to effectively branding on Instagram.

Use your brand colors.

The color palette of a brand says a lot about the company. A yoga studio's Instagram might be filled with neutral tones to evoke feelings of peace and serenity while a energy drink company might use lots of vibrant colors to highlight the feeling their customers get after they have their drink. Whatever your brand colors are, make sure they are all over your Instagram page. Use them in your highlight covers, scatter them throughout your posts, and incorporate them in your profile picture. Through filling your feed with your brand colors, people viewing your page will get insights into your company and your page will match your brand well.

Keep it consistent

Consistency increases brand recognition. The more consistent you are with using the same fonts, colors, and logos, the more people will begin to associate certain colors and fonts with your company. Choose a font or two that you think showcases your company well and stick to using only those fonts in all of your posts. Pick colors that complement each other well and make sure the main color of each post incorporates a color from your palette. This consistency will not only make your page look cohesive and aesthetically pleasing to look at, but potential customers could begin to associate certain fonts or colors with your brand.

Showcase your logo

Your logo is an essential piece of your company's brand. It creates brand recognition and awareness so that when customers see your logo, they instantly know your company or get a glimpse into what your company is about. By placing your logo on graphics you post and on your profile picture, people will begin to start recognizing your logo and your page will look more official.